the truth
behind
the talent
The creative industry is a powerhouse of brilliance - full of visionaries, boundary-pushers, and storytellers. It’s where ideas come to life and culture is shaped.
But behind the scenes, there’s another reality.
High-pressure environments, tight deadlines, late nights, exhaustion and the cherry on the top - the expectation to always deliver brilliance can take a silent toll on mental and emotional well-being.
Anxiety, depression, and burnout are increasingly common - yet rarely spoken about in the open with many afraid to speak up, worried it will damage their reputation or career opportunities.
The unrelenting pace, coupled with overwhelm, frustration and the lingering worry about whether you or your work is good enough, can drain your confidence, disconnect you from your creative instincts, and leave you feeling like you’re always performing but never quite present.
And while the industry talks about innovation, it still lacks real tools to support the minds driving that innovation forward.
It’s time to shift that.
Because protecting the mental health of creatives isn’t a luxury - it’s essential to wellbeing, sustaining creativity, conscious leadership, and long-term success.
poor mental health is the most common cause of workplace absence in nearly
every industry
46% of creative industry professionals exhibit mild to severe symptoms of anxiety and depression.
36% of creative professionals rated their mental health over the past year as 'poor' or 'very poor'.
64% of creative professionals have considered leaving
the industry due to
the impact of work
on their well-being.
helping the minds behind the brilliance
You know your people are your greatest asset. And yet, the truth is - many are quietly struggling as indicated by the statistics above.
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Behind the awards, the pitch wins, and the big ideas… are minds weighed down by anxiety, depression, low confidence, impostor syndrome, and burnout.
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And while many agencies do offer mental health support, it’s often just that - support. Well-intentioned, but surface-level. It tends to treat the symptoms rather than address the root cause of the issues.
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I genuinely believe most workplaces want to help and assume that this is enough. But from my experience, I know without a doubt: surface-level solutions simply don’t create real, lasting change.​
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My brand new initiative - The Conscious Creative Initiative - is here to change that.
A bold, fresh approach to mental health and mindset in the creative industry.
Built on the understanding that true transformation happens beneath the surface - at the subconscious level, where the root cause of all our struggles are hiding.​
introducing
THE CONSCIOUS
CREATIVE
EMPOWERING LEADERSHIP & TEAMS THROUGH MINDSET MASTERY
what is the conscious creative initiative?
The Conscious Creative Initiative is a powerful internal mental health and wellbeing movement designed for the design, branding, advertising, media, and creative industries.
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It’s built for the people behind the work - the thinkers, the creators, the leaders - those navigating pressure, high standards, and fast-paced demands.
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This isn’t a surface-level wellness add-on.
It’s deep subconscious work that uncovers and transforms the internal patterns shaping how people think, feel, and perform.
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The mission is simple:
To support creative minds from the inside out - with real, lasting change that strengthens their mental health and helps them thrive, not just survive.
Mental health struggles are on the rise, and those working within the creative industry are not immune.
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Young talent enter the industry excited and full of potential, but often find themselves battling fear of failure, low confidence and uncertainty about where they fit. Left unspoken, this can quickly spiral into anxiety, burnout, or depression.
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Even those who have been in the industry a while, are susceptible to the same mental challenges.
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Leaders aren’t immune either. The pressure to lead well, inspire, meet deadlines, and support others can leave them overwhelmed, exhausted, and silently struggling with stress, burnout, imposter syndrome, or the feeling they’re never doing enough.
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The Conscious Creative Initiative exists because this can’t be ignored any longer. It’s time for a new kind of support - not surface-level fixes, but deep, transformative work that gets to the root cause.
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It’s time to take care of the minds behind the brilliance.
why it’s needed now more than ever
why it’s different
This is not your typical mindset or mental health support.
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What makes the Conscious Creative Initiative groundbreaking is its depth.
It doesn’t just manage stress or support productivity - it helps people understand why they’re struggling and then rewires the belief systems causing the struggle in the first place.
This work is based in neuroscience, rooted in powerful subconscious techniques, and tailored for high-performing creative environments.
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It’s personal, transformational, and measurable - because when you change the internal landscape, the external results follow.
Most mental health programs offer short-term relief.
This offers long-term, identity-level change.
how we can work together...
a dynamic offering of unique workshops, inspiring talks, and tailored private sessions designed to support creative teams, leaders, and rising talent at every stage of their journey.
keynote
talks
Powerful, thought-provoking sessions designed to spark conversation, raise awareness, and shift perspectives around mental health and mindset in the creative industry.
half & full-day workshops
Practical, engaging, and transformative. These sessions go deeper, combining education with experiential tools to help teams reset, reconnect, and realign.
private 1:1 sessions
Bespoke, deeply personal support using Rapid Transformational Therapy and mindset coaching to help individuals uncover and shift the root cause of their challenges, for lasting change.
who is
this for?
I work with people across the creative industry at every level.
I support the people at the heart of the industry - the ones driving ideas, shaping culture, and holding it all together behind the scenes:
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Executive Leaders
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Creative Directors
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Art Directors
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Designers
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Strategists
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Producers
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Project Managers
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Junior Creatives
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Graduates & Emerging Talent
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Freelancers
Whether you're leading a team, building your career, or navigating the pressures of fast-paced creative environments, I help you build the mental and emotional resilience to feel stronger in yourself, so you can show up with more clarity, confidence, and creative energy.
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Find out more here:
“I am not what happened to me, I am what I choose to become.”
Carl Jung
the mind
behind
the initiative
Hi, I’m Emma - Mindset and Subconscious Transformation Expert for the visionary minds of the Creative Industry.
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With over a decade immersed in the world of creativity and innovation, I’ve worked across a wide range of creative spaces - from marketing agencies to powerhouse names like JKR Global, and two of the world’s biggest names in TV and film: Paramount and Sony Pictures.
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Throughout my career, I saw firsthand the intensity and pressure that comes with working in such fast-paced, high-performing environments. The brilliance was undeniable - but so was the mental and emotional toll.
And while creativity thrived, mental and emotional wellbeing often quietly suffered in the background.
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That’s why I now dedicate my work to supporting the people and the teams behind the ideas - the minds that drive this industry forward.
I bring deep, transformational support that gets to the root cause of stress, anxiety, impostor syndrome, and burnout - helping creatives, leaders, and emerging talent build mental resilience, emotional awareness, clarity, and lasting confidence.
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Because the creative industry’s most valuable resource isn’t just
the work - it’s the people behind it
“To create one’s own world takes courage.”
Georgia O’Keeffe
you have the talent... you’ve built (or are building) the career... but something still feels off. Now it’s time to feel better, be better, and reconnect with you.
Wherever you are in your creative career - whether you're new to the industry and feeling overwhelmed, or an established leader holding it all together on the outside but struggling behind the scenes - I’m here to support you.
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The creative industries move fast and demand a lot. It’s easy to look like you’ve got it all together while feeling anything but.
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My work centres around mental wellbeing, emotional awareness, clarity, and sustainable success - helping you reconnect to your creativity, confidence, and capacity to lead. Because when your inner world is aligned, everything else follows.
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I currently support individuals and teams through:
✨ Private 1:1 sessions (1–3 month containers)
✨ Onsite workshops + tailored support for creative teams
✨ Talks and sessions for events across the creative and design industries
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Whether you're navigating pressure, perfectionism, people-pleasing or personal growth, this is a space for grounded, human support - no fixing or forcing, just deep transformation at a pace that honours where you are.
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Let’s create the space for what’s next.
RTT® is accredited with the following professional bodies
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​ACCPH Accredited Counsellors, Coaches, Psychotherapists and Hypnotherapists
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I.A.C.T. International Association of Counselors & Therapists
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IHF International Hypnosis Federation
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IICT International Institute for Complementary Therapists
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GHR General Hypnotherapy Register
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NZAPH New Zealand Association of Professional Hypnotherapists Inc.
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a s c h Australian Society of Clinical Hypnotherapists
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ICR International Coaches Register
